Discover the Essential Features GoFood Offers for Users and Merchants

Go Food gives you access to a platform that meets real needs for both ordering and selling food online. Transaction values on Go Food have grown more than twice as fast as the average in the online food delivery industry. This success shows that users and merchants both find practical benefits in the features offered.

• You benefit from improvements based on real user data, such as reduced ordering time and easier restaurant discovery.

• Merchants see value through demand and supply insights, which help them serve you better.

• Surveys show most people order food online more often now, and many prefer Go Food for its user-friendly experience.

Key Takeaways

• GoFood offers fast, accurate food ordering with features like order-at-table and mobile ordering to reduce wait times and errors.

• Users enjoy flexible payment options, easy restaurant discovery, and many promotions that save money and encourage trying new foods.

• Merchants grow their business using tools like Virtual Stores, menu management, promotions, and analytics to boost sales and improve efficiency.

• GoFood integrates smoothly with the Gojek app, providing a safe, user-friendly experience with contactless delivery and strong hygiene standards.

• The platform supports small businesses and helps customers find great food options while enjoying reliable service and tailored rewards.

Go Food for Users

Ordering

You can order food quickly and accurately with Go Food’s advanced ordering system. Features like order-at-table and mobile ordering let you place your order when you are ready. This reduces your wait time and helps you avoid long lines. You enter your order directly into the system, which lowers the chance of mistakes. Restaurants also benefit because staff can focus on preparing food instead of taking orders.

• Order-at-table and mobile ordering reduce wait times.

• Direct input improves order accuracy.

• Staff can serve you faster, especially during busy hours.

• You enjoy a smoother experience, and restaurants can serve more customers.

Payment Options

Go Food gives you several ways to pay for your meal. You can use cashless payments, such as e-wallets or credit cards, which make transactions safer and faster. Contactless delivery options let you pay and receive your food without direct contact, adding an extra layer of safety. Integration with other platforms, like Gojek, means you can use your favorite payment methods without hassle. This flexibility makes the process simple and secure.

Discovery Tools

Finding new restaurants and dishes becomes easy with Go Food’s discovery tools. You can use features like Merchant Cards 2.0, GoFood PAS, and GoFood PLUS to see detailed information about each restaurant. The “Near Me” and “Best Seller” options help you find popular places close to your location. These tools save you time and help you make better choices.

Tip: Use the “Near Me” feature to discover hidden gems in your neighborhood.

Promotions

Go Food offers many promotions that make your meals more affordable. You can find discounts, special deals, and loyalty programs through the app. Promotions have a strong effect on what you choose to buy and how often you order. The following table shows how promotions influence customer behavior:

You can take advantage of these deals to try new foods or save money on your favorites.

Delivery Choices

Go Food lets you choose how you want your food delivered. You can select standard, express, or contactless delivery based on your needs. The platform tracks delivery speed, preparation efficiency, and courier experience to make sure your food arrives quickly and safely. The table below highlights how different factors affect delivery performance:

You can rely on Go Food to deliver your meal efficiently, no matter the conditions.

Budget Features

Go Food understands that affordability matters to you. The platform includes budget-friendly options like GoFood Hemat, which highlights meals at lower prices. Many young customers find online food delivery more affordable, which increases their satisfaction. You can enjoy good quality and service without spending too much. Small businesses also offer great value, making food delivery accessible for everyone.

Note: Budget features help you try more dishes and order more often without breaking the bank.

For Merchants

Virtual Store

You can build your online presence with a Virtual Store on GoFood. This digital storefront lets you reach more customers and manage your brand image. When you set up a Virtual Store, you unlock several benefits:

• Merchants who launched a 7-day ‘Mission’ campaign in their Virtual Store saw over 25% sales growth compared to previous periods.

• GoBiz, the super app for merchants, helps you manage orders, inventory, and customer insights all in one place.

• Cloud kitchens let you serve customers in more locations, reducing delivery times and expanding your reach.

• You can use targeted marketing to connect with the right users, which builds brand awareness and drives sales.

• Bundling products and offering vouchers encourage customers to buy more and return often.

• The Virtual Store also improves delivery speed and hygiene, which boosts customer trust.

• Loyalty programs, like the ‘Mission Loyalty Program,’ reward repeat purchases and keep customers coming back.

These features help you grow your business, improve efficiency, and build stronger relationships with your customers.

Menu Management

You control your menu directly through the merchant platform. You can update items, change prices, and add new dishes at any time. This flexibility lets you respond quickly to trends or customer feedback. You can highlight bestsellers, promote new items, and remove out-of-stock products with just a few taps. Menu management tools help you keep your offerings fresh and appealing, which attracts more customers and increases sales.

Promotions Platform

You can boost your revenue by using the promotions platform. This tool lets you create targeted campaigns, offer discounts, and launch special deals. The promotions platform supports your business growth by making it easy to reach new customers and reward loyal ones. GoFood saw a 24% increase in the number of merchants, with 43% joining during a five-month period as first-time participants. This growth shows that promotions attract new merchants and help existing ones succeed. The marketing team at GoTo Group works to increase promo adoption, develop targeted campaigns, and optimize messaging. These efforts drive merchant engagement and satisfaction, leading to higher sales.

Order Management

You can manage orders efficiently with GoFood’s advanced order management system. The platform uses technology to improve acceptance rates and reduce resource usage. Here are some key improvements:

• Order acceptance rates increased after switching to a long-running MQTT connection.

• The merchant app now uses about 50% less network data, which saves resources.

• The migration to the new system happened smoothly, with no delays or downtime.

• Continuous monitoring ensures the system remains stable and reliable.

These improvements mean you can process more orders with fewer errors and less hassle.

Analytics

You gain valuable insights into your business with GoFood’s analytics tools. The platform tracks key performance indicators such as gross merchandise value (GMV), number of transactions, items sold, and campaign ROI. You can access dashboards and reports that show how your business performs over time. The analytics team uses segmentation, predictive modeling, and campaign analysis to help you make better decisions. Weekly data covers all active merchants, tracking revenue, transaction volume, and customer spending. Surveys add extra insights, including business size and demographics. These tools help you spot trends, measure the impact of promotions, and plan for growth.

Bundling

You can increase your average order value by offering product bundles. Bundling lets you group popular items together at a special price. Customers see more value, and you sell more in each transaction. You can also combine bundles with vouchers or loyalty rewards to encourage repeat business. Bundling works well with the Virtual Store and promotions platform, giving you more ways to attract and retain customers.

Tip: Use bundling and targeted promotions together to maximize your sales and keep customers coming back.

Go Food Advantages

Platform Integration

You benefit from seamless integration between Go Food and the wider Gojek ecosystem. This connection lets you access many services in one app, making your daily life easier. You can order food, pay for rides, and use digital wallets without switching platforms. The following table shows how GoFood connects with Gojek and other digital services:

This integration gives you more choices and a smoother experience every time you use the app.

Safety Measures

You stay safe when you use Go Food. The platform supports cashless payments and contactless delivery, which reduce physical contact. You can track your order in real time, so you always know where your food is. GoFood also checks its delivery partners and merchants to make sure they follow hygiene standards. These steps help protect your health and give you peace of mind.

MSME Support

Go Food empowers small and medium-sized enterprises (MSMEs) by giving them access to a large customer base. You support local businesses every time you order. Merchants use tools like Virtual Store and analytics to grow and manage their operations. GoFood’s platform helps MSMEs reach new customers, improve their services, and compete with bigger brands. This support strengthens the local economy and creates more opportunities for everyone.

User Experience

You enjoy a user-friendly experience with Go Food. Research shows that clear and efficient design makes the app easy to use and fast. Most users find the service attractive and intuitive, which increases their satisfaction. Studies also show that good UX writing encourages you to order more often. Users like seeing promo badges and want clear information about restaurant popularity and dietary options. Some areas, like promo discoverability, can improve, but overall, you get a smooth and enjoyable journey from browsing to ordering.

Tip: Explore different features in the app to find the best deals and discover new favorite restaurants.

You gain real advantages by using these features. Studies show that easy transactions, strong security, and clear navigation help you order food faster and with more confidence. Merchants see higher sales and better business management through tools like analytics, promotions, and virtual stores. Customer satisfaction and loyalty grow when you use reliable service and tailored rewards. Try the app for yourself or register your business to experience these benefits.

Tip: Stay active on digital platforms and keep learning new skills to maximize your results.

FAQ

How do you start ordering food on GoFood?

You open the Gojek app, tap the GoFood icon, and browse restaurants. You pick your meal, add it to your cart, and check out. You can pay with cashless options or cash.

Can you use GoFood without a credit card?

Yes, you can. GoFood accepts e-wallets, debit cards, and cash payments. You choose the method that works best for you.

Tip: Using GoPay often gives you access to special deals.

How do you join GoFood as a merchant?

You register your business through the GoBiz app. You fill out your business details, upload your menu, and set your prices. GoFood reviews your application. Once approved, you start receiving orders.

What should you do if your order arrives late?

You check the order status in the app. If you see a delay, you contact customer support through the help menu. GoFood investigates and helps resolve the issue quickly.

Are there ways to save money on GoFood?

Yes! You find daily promotions, bundle deals, and loyalty rewards in the app.

• Look for GoFood Hemat for budget meals.

• Use promo codes when available.

  Note: Checking the app often helps you catch the best deals.